WebBonjour ! My name is Benjamin and I am a Brand Designer with 20 years experience in print & digital. PERSONAL INFO Born and graduated in Paris and living now in beautiful Berlin. Grew up with a double culture and it turned out to be a real asset in my personal life and even more within my frame of work. I studied product design and … Brand architecture is the organizational structure of a company’s portfolio of brands, sub-brands, products, and/or services. Effective brand architecture includes an integrated system of names, symbols, colors, and visual vocabulary informed directly by the consumer thought process. This is because key to … See more In its most common iterations, brand architecture falls into one of four categories: branded house, house of brands, endorsed, or … See more If you’re unaware of the practical benefits of brand architecture, you’re not alone. We find that many business owners have a limited understanding of this important strategic device and the challenges it can address. What types … See more There are many factors to consider when deciding which brand architecture type best suits your business’s unique needs. We’ve outlined six of the most important ones below. By taking into consideration each of the following … See more How do you create a brand architecture that benefits both your company and your customers? Firstly, don’t over-complicate it. The purpose of … See more
From Confusion To Clarity: Brand Architecture & Business …
WebChoice of brand name is one of the most significant decisions taken during brand development. The brand name is a critical bit of ‘distinctive memory structure’: it identifies, communicates, protects and legalises the brand. The name rarely changes and acts as a focus for considerable marketing and capital investment. WebHere are some of the best architecture firm name ideas for you. Superseed Architectonics Greenbug Construction Marvel Planning Richter Design Portico Engineering … fidelity tari form
Brand Architecture: What it is, Why it Matters, and How To …
WebBrand architecture helps brands to organise and structure a framework to allow for independent brand equity, enhanced focus and highly targeted communication. In this article, we’re breaking down what brand architecture is and how you can leverage an effective brand structure strategy to construct multiple brands and maximise structured … WebMar 12, 2024 · Brand architecture also provides important guidance for name generation, for both the corporate brand and its sub-brands. A good architecture strategy will … WebJan 5, 2024 · Brand architecture models refer to a strategy that organizes brands and their offerings under a single, overarching brand. These highest-level brands are also commonly called corporate, umbrella, … fidelity talentsource wiki